顧客中心型企業
The Customer Centric Enterprise
Advances in Mass Customer and Personalization
Ed. by M. M. Tseng and Frank T. Piller
- 出版社：Springer, Berlin
- 出版年月：2003年 00月
- ISBN：9783540024927
- 装丁：PAP
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装丁について
- 言語：ENG
- 版次：2003. XII
- 巻数・ページ数：535 p.
- 分類： 企業理論
- 内容紹介：
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From the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.