小規模企業の戦略
The Strategy of Small Firms
Strategic Management and Innovation in the Small Firm
Mazzarol, Tim
Reboud, Sophie
- 出版社：Edward Elgar Publishing Ltd
- 出版年月：2009年 10月
- ISBN：9781843764175
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：392 p.
- 分類： 企業理論
- DDC分類：658.022
- 内容紹介：
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The authors offer a conceptual framework supported by their own original case study data to explain how and why a small firm should approach strategic planning, the forces influencing the planning process and the nexus between innovation and planning.