地域ブランドの基礎
Place Branding
Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
Govers, Robert
Go, Frank
- 出版社：Palgrave Macmillan
- 出版年月：2009年 08月
- ISBN：9780230230736
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：324 p.
- DDC分類：338.47910688
- 内容紹介：
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Many cities and nations have already established their place brand. This book brings the fundamentals of place branding together in an academic format.