食品ブランドの危機
The Crisis of Food Brands
Sustaining Safe, Innovative and Competitive Food Supply
Food and Agricultural Marketing
Hingley, Martin K.
Lindgreen, Adam (EDT)
- 出版社:Gower Publishing Ltd
- 出版年月:2009年 06月
- ISBN:9780566088124
- 装丁:HRD
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装丁について
- 言語:ENG
- 巻数・ページ数:382 p.
- DDC分類:381.456413
- 内容紹介:
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Offers perspectives on many key aspects of changes including the role of business, policy-makers, and the media. Topics covered include : relevant and dynamic models of risk and crisis management; the value of innovative and, sometimes controversial, food systems; buying behaviour and attitudes to movements such as organic and fair trade; how and where we source and buy our food now (and in the future).