The New Cultures of Food
Marketing Opportunities from Ethnic, Religious and Cultural Diversity
Food and Agricultural Marketing
Hingley, Martin K.
Lindgreen, Adam (EDT)
- 出版社：Gower Publishing Ltd
- 出版年月：2009年 06月
- ISBN：9780566088131
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：344 p.
- 分類： マーケティング
- DDC分類：381.41089
- 内容紹介：
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Lindgreen and Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscape of ethnic, religious and cultural populations present for businesses and marketers.