発見指向の企業成長
Discovery-Driven Growth
A Breakthrough Process to Reduce Risk and Seize Opportunity
McGrath, Rita Gunther
Macmillan, Ian C.
- 出版社：Harvard Business Review Press
- 出版年月：2009年 02月
- ISBN：9781591396857
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：256 p.
- 分類： 経営理論・経営戦略
- DDC分類：658.4063
- 内容紹介：
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Shows how companies can plan and pursue an aggressive growth agenda with confidence, by carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling.