- 出版社：St James Press
- 出版年月：2013年 07月
- ISBN：9781558622272
- 装丁：HRD
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装丁について
- 言語：ENG
- 版次：2ND
- 巻数・ページ数：2001 p.
- 分類： マーケティング
- DDC分類：338.703
- 内容紹介：
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This is a revision of the 1993/1994 original St. James Press work entitled "Encyclopedia of Consumer Brands". The Encyclopedia contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history.