テクノロジーの新市場での活用
The Fast Path to Corporate Growth
Leveraging Knowledge and Technologies to New Market Applications
Meyer, Marc H.
- 出版社：Oxford University Press Inc
- 出版年月：2007年 06月
- ISBN：9780195180862
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：336 p.
- 分類： 経営情報
- DDC分類：658.8
- 内容紹介：
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With examples of companies that have generated impressive results by leveraging their core technologies to new markets and new uses. These include IBM, Honda, and Mars.