価格設定（全２巻）
Pricing Tactics, Strategies, and Outcomes
Business Economics series
Waldman, Michael (EDT)
Johnson, Justin P. (EDT)
- 出版社：Edward Elgar Publishing Ltd
- 出版年月：2007年 03月
- ISBN：9781845424763
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：1304 p.
- DDC分類：658.816
- 内容紹介：
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Important topics covered include entry deterrence, reputation formation, product line pricing, collusive behavior, trying and bundling, leasing, and sales and couponing strategies.