ケロッグスクールに学ぶ経営戦略
Kellogg on Strategy
Concepts, Tools, and Frameworks for Practitioners
Dranove, David
Marciano, Sonia
- 出版社：John Wiley & Sons Inc
- 出版年月：2005年 08月
- ISBN：9780471478553
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：234 p.
- 分類： 経営理論・経営戦略
- DDC分類：658.4012
- 内容紹介：
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Accessible examples from such well-known companies as Disney and Southwest Airlines complement each lesson. Dranove is Professor of Management and Strategy at the Kellogg School of Management, Northwestern University.