Simply Better
Winning and Keeping Customers by Delivering What Matters Most
Barwise, Patrick
Meehan, Sean
- 出版社：Harvard Business Review Press
- 出版年月：2004年 08月
- ISBN：9780875843988
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：240 p.
- 分類： マーケティング
- DDC分類：658.812
- 内容紹介：
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Argues that it is not the addition of unique gizmos or features that wins and keeps customers, but the steadfast delivery of the fundamentals-products that actually work and reliable services that take place on time.