M.E.ポーター『競争優位の戦略 いかに高業績を持続させるか』(原書)
Competitive Advantage
Creating and Sustaining Superior Performance
Porter, Michael E.
- 出版社:The Free Press
- 出版年月:2004年 01月
- ISBN:9780743260879
- 装丁:PAP
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装丁について
- 言語:ENG
- 巻数・ページ数:592 p.
- DDC分類:658.001
- 内容紹介:
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Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage.