Marketing Research for Managers
The marketing series: Professional development
Crouch, Sunny
Housden, Matthew
- 出版社：Butterworth-Heinemann Ltd
- 出版年月：2003年 05月
- ISBN：9780750654531
- 装丁：PAP
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装丁について
- 言語：ENG
- 版次：3RD
- 巻数・ページ数：392 p.
- 分類：
- DDC分類：658.834
- 内容紹介：
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Publication delayed (Originally scheduled in June 2002). This edition includes: the development of the "knowledge economy"; analysis of customer relationship management; comprehensive discussion of electronic techniques and their impact on marketing research.