無形資産の管理
The Management of Intangibles
The Organisation's Most Valuable Assets
Routledge Advances in Management and Business Studies
Bounfour, Ahmed
- 出版社：Routledge
- 出版年月：2002年 11月
- ISBN：9780415224932
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：336 p.
- 分類： 経営理論・経営戦略
- DDC分類：658.472
- 内容紹介：
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An integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the market place.