Proven Strategies in Competitive Intelligence
Lessons from the Trenches
Prescott, John E. (EDT)
Miller, Stephen H. (EDT)
- 出版社:John Wiley & Sons Inc
- 出版年月:2001年 03月
- ISBN:9780471401780
- 装丁:HRD
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装丁について
- 言語:ENG
- 巻数・ページ数:334 p.
- 分類:
- DDC分類:658.47
- 内容詳細:
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Competitive intelligence (CI) is the legal and ethical process of collecting, analyzing, and applying information about the capabilities, vulnerabilities, and intentions of business competitors. This compilation of articles from the Competitive Intelligence Review showcases field-proved approaches to competitive intelligence that can be applied across a number of business areas. Corporate case studies cover CI applications in sales and marketing, market research and forecasting, new product development, and teams. Prescott teaches business administration at the University of Pittsburgh. Miller is managing editor of Competitive Intelligence Review . Annotation c. Book News, Inc., Portland, OR (booknews.com)