The Codes of Advertising
Fetishism and the Political Economy of Meaning in the Consumer Society
Jhally, Sut
- 出版社：Routledge
- 出版年月：1990年 12月
- ISBN：9780415903530
- 装丁：PAP
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装丁について
- 言語：ENG
- 巻数・ページ数：240 p.
- 分類：
- DDC分類：302.23
- 内容紹介：
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This work analyses the role played by advertising in the cultural economy of modern society, from both cultural and economic perspectives.