ラウトレッジ版 非営利マーケティング必携
The Routledge Companion to Nonprofit Marketing
Routledge Companions in Marketing, Advertising and Communication
Sargeant, Adrian (EDT)
Wymer Jr, Walter (EDT)
- 出版社：Routledge
- 出版年月：2007年 11月
- ISBN：9780415417273
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：446 p.
- 分類： マーケティング
- DDC分類：658.8
- 内容紹介：
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New in paperback. Hardcover was published in 2007. This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research.