Reading Japan Cool is directed at an audience of students of Japanese studies, discourse analysts, educators, parents, and manga readers. "Reading Japan Cool offers a rich, yet accessible discussion of manga in their social, cultural, and intermedia context. Drawing on an innovative blend of textual analysis and literacy research, this book takes us from the origins and semiotics of manga to the literacy practices and reading strategies of its young and adult readers. Lucidly written and well documented, this is likely to become a standard reference in the new field of academic manga research." - Jannis Androutsopoulos, King's College London.