ホワイトハウスのコミュニケーション管理
Managing the President's Message
The White House Communications Operation
Kumar, Martha Joynt
- 出版社：Johns Hopkins University Press
- 出版年月：2010年 06月
- ISBN：9780801895593
- 装丁：PAP
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装丁について
- 言語：ENG
- 巻数・ページ数：400 p.
- 分類： コミュニケーション , 政治史・政治事情：北米
- DDC分類：352.3840973
- 内容紹介：
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New in paperback. Hardcover was published in 2007. Describes how the presidential Press Office that was once manned by a single presidential advisor evolved into a multilayered communications machine that employs hundreds of people, what modern presidents seek to accomplish through their operations, and how presidents measure what they get for their considerable efforts.