- 出版社：Sage Publications Ltd
- 出版年月：2010年 09月
- ISBN：9781849205740
- 言語：ENG
- 巻数・ページ数：1696 p.
- 分類： マーケティング
- DDC分類：658.8
- 内容紹介：
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Contents - Volume 1: The Development of Ideas for the Marketing of Services. Volume 2: The Creation of the Sub-Discipline of Services Marketing. Volume 3: A Focus on Customer Experience and the Changing Roles of Customers and Consumers. Volume 4: Towards a Unifying Marketing Approach.