ELT教科書に見る文化、消費主義とプロモーション
The Construction of English
Culture, Consumerism and Promotion in the ELT Global Coursebook
Gray, John
- 出版社：Palgrave Macmillan
- 出版年月：2010年 11月
- ISBN：9780230222588
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：218 p.
- 分類： 英語教育学
- DDC分類：428.24
- 内容紹介：
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New in paperback. Hardcover was published in 2010. This book takes the view ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.