The Little Black Book of Innovation, With a New Preface
How It Works, How to Do It
Anthony, Scott D.
- 出版社：Harvard Business Review Press
- 出版年月：2011年 12月
- ISBN：9781422171721
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：304 p.
- 分類： 経営理論・経営戦略
- DDC分類：658.4063
- 内容紹介：
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Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses.