インドの内幕:目覚ましいイノベーションによる西洋への挑戦
India Inside
The Emerging Innovation Challenge to the West
Kumar, Nirmalya
Puranam, Phanish
- 出版社:Harvard Business Review Press
- 出版年月:2011年 11月
- ISBN:9781422158753
- 装丁:HRD
-
装丁について
- 言語:ENG
- 巻数・ページ数:208 p.
- 分類: 経済史・経済事情:南アジア , 経営史・各国経営事情
- DDC分類:338.0640954
- 内容紹介:
-
Through their research and extensive interviews with India-based executives from such companies as AstraZeneca, GE, Infosys, Intel, and Wipro, the authors unveil the dramatic rise in invisible innovation occurring in India - from B2B products and R&D outsourcing to process and management innovation.