Anderson discusses what music industry is becoming, looking at the demise of an "object based" industry and the resulting intellectual property issues, the rise of the "entrepreneurial musician" who is both forced and encouraged to take on many of the services that traditional major label record companies used to provide, and an emergent view that the "audience" is now an "end user" with productive capacities that are also developing new sets of standards and practices that can be capitalized upon by musicians and investors.