国際地域ブランド年鑑（2011年版）
International Place Branding Yearbook 2011
Managing Reputational Risk
Go, Frank M. (EDT)
Govers, Robert (EDT)
- 出版社：Palgrave Macmillan
- 出版年月：2011年 11月
- ISBN：9780230279537
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：213 p.
- DDC分類：380
- 内容紹介：
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Examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.