邦訳：2012年9月・ダイヤモンド社The global dynamics of innovation are changing - No longer will innovations traverse the globe in only one direction, from developed nations to developing ones. They will also flow in reverse. This book shows how to make innovation in emerging markets happen, and how such innovations can unlock opportunities throughout the world. It highlights the triumphs of some of the world's leading companies (including GE, Deere & Company, P&G, and PepsiCo), illustrating exactly what works and what does not.