P.コトラー(共)編/CSRへのステークホルダー・アプローチ
A Stakeholder Approach to Corporate Social Responsibility
Pressures, Conflicts, and Reconciliation
Kotler, Philip
Maon, François
Lindgreen, Adam (EDT)
- 出版社:Routledge
- 出版年月:2012年 06月
- ISBN:9781409418399
- 装丁:HRD
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装丁について
- 言語:ENG
- 巻数・ページ数:464 p.
- 分類: 経営理論・経営戦略
- DDC分類:658.408
- 内容紹介:
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Provides a comprehensive collection of cutting-edge theories and research that can lead to a more multifaceted understanding of corporate social responsibility in its various forms, the pressures and conflicts that result from these different understandings, and some potential solutions for reconciling them.