『なぜ日本は〈メディアミックスする国〉なのか』（原書）
Anime's Media Mix
Franchising Toys and Characters in Japan
Steinberg, Marc
- 出版社：University of Minnesota Press
- 出版年月：2012年 02月
- ISBN：9780816675500
- 装丁：PAP
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装丁について
- 言語：ENG
- 巻数・ページ数：304 p.
- DDC分類：709.5
- 内容紹介：
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邦訳：2015年3月・ＫＡＤＯＫＡＷＡ「角川ＥＰＵＢ選書」In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.