This is the most complete and compelling account of idols and celebrity in Japanese media culture to date. From the Contents: The Jimusho System: Understanding the Production Logic of the Japanese Entertainment Industry; Megaspectacle and Celebrity Transgression in Japan: The Sakai Noriko Media Scandal; Jonny's Idols as Icon: Female Desires to Fantasize and Consume Male Idol Images; Idol as Accidental Activist: Agnes Chan, Feminism and Motherhood in Japan; The Virtual Idol: Producing and Consuming Digital Femininity.