- 出版社:Sage Publications Ltd
- 出版年月:2013年 03月
- ISBN:9781446254806
- 言語:ENG
- 巻数・ページ数:1632 p.
- DDC分類:351
- 内容紹介:
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企業によるロビー活動や政治マーケティングなど、企業と政治・社会との関係を広く考察した重要論考を、欧米の主要学術誌から精選し全4巻にて提供する論文選集。アメリカ、イギリス、EU、東欧、中国など世界各地の事例を収録。Through thematic exploration of the key conceptual and empirical articles to have come out of the field, public affairs is here understood as a discipline and professional practice, taking in: the organisation and structuring of the public affairs function; the characteristics and factors influencing the effectiveness of public affairs; the profile, characteristics and competencies of public affairs practitioners; the value of public affairs; what is understood about 'best practice' in the public affairs context, and its limitations; and the international perspective of public affairs.