コミュニケーションと企業の評判ハンドブック
The Handbook of Communication and Corporate Reputation
Handbooks in Communication and Media
Carroll, Craig E. (EDT)
- 出版社：Wiley-Blackwell
- 出版年月：2013年 05月
- ISBN：9780470670989
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：622 p.
- DDC分類：302
- 内容紹介：
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New in paperback. Hardcover was published in 2013. With the latest insights from the world of communication studies into the nature of corporate reputation, this handbook reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.