ラウトレッジ版 戦略的コミュニケーション・ハンドブック
The Routledge Handbook of Strategic Communication
Routledge Handbooks in Communication Studies
Holtzhausen, Derina (EDT)
Zerfass, Ansgar (EDT)
- 出版社:Routledge
- 出版年月:2014年 11月
- ISBN:9780415530019
- 装丁:HRD
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装丁について
- 言語:ENG
- 巻数・ページ数:596 p.
- DDC分類:658.45
- 内容紹介:
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New in paperback. Hardcover was published in 2014. Contents include - The strategic turn in communication science / Dewey, the public sphere and strategic communication / Communication in a Networked World / Cultural influences on strategic communication / Polyphony in management meetings / Strategic communication and the entrepreneurial perspective / Visual communication strategies / Strategy in advertising / The strategic context of political communication / Communicating Strategically in Government / Strategic dimensions of public diplomacy / Terrorism as strategic communication / Strategizing risk communication / Strategic dimensions of online communications / and more.