- 出版社：Routledge
- 出版年月：2013年 03月
- ISBN：9780415817950
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：296 p.
- DDC分類：659
- 内容紹介：
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First published in 1919. The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded.