マーケティング理論ハンドブック
The SAGE Handbook of Marketing Theory
Maclaran, Pauline (EDT)
Saren, Michael (EDT)
Stern, Barbara (EDT)
- 出版社：Sage Publications Ltd
- 出版年月：2013年 03月
- ISBN：9781446270516
- 装丁：PAP
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装丁について
- 言語：ENG
- 巻数・ページ数：544 p.
- 分類： マーケティング
- DDC分類：658.8
- 内容紹介：
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New in paperback. Hardcover was published in 2009. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.