宣伝文化：批判的入門
Promotional Cultures
The Rise and Spread of Advertising, Public Relations, Marketing and Branding
Davis, Aeron
- 出版社：Polity Pr
- 出版年月：2013年 05月
- ISBN：9780745639826
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：216 p.
- DDC分類：302
- 内容紹介：
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A critical introduction to promotional culture that brings together literature from sociology, media studies, and economics as well more profesionally oriented books on marketing and PR.