- 出版社：Jossey-Bass Inc Pub
- 出版年月：2013年 11月
- ISBN：9781118611319
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：196 p.
- DDC分類：658.8342
- 内容紹介：
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The book applies the social psychology concepts of "warmth" and "competence" to the way we perceive and relate to companies and brands. It features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more.