The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services
Evidence from Korea and Taiwan
Hong, Jung Kee
Lee, You-il
- 出版社：Routledge
- 出版年月：2014年 04月
- ISBN：9780415828642
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：190 p.
- 分類： 経済史・経済事情：東アジア , 金融史・各国金融事情
- DDC分類：332.10688
- 内容紹介：
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The book explores what the determinants of the cross-buying of financial services in East Asia (Korea and Taiwan) are, and how these determinants influence differently to the customers of these two countries when compared with the studies conducted on other countries (Europe and North America).