金融、会計、マーケティング、経営、情報システムの5つの分野を約320の記事で網羅。Covering five general areas in ca. 315 signed essays - finance and banking; accounting; marketing; management; and information systems. What's New - Twenty-seven new topics, including Social Media in Business, the Global Recession and its Effects, Crowdfunding, and Doing Business in Another Country.

This two-volume reference offers general information about the major functional areas of business: accounting, finance, economics, information systems, law, management, and marketing. The 315 articles written by academics and business professionals vary in length from one to several pages and represent a variety of approaches, styles, depth of coverage, and bibliographic support. Whether they present a historical perspective or focus on current concepts and newer data, all provide useful knowledge about the business and financial world, with an emphasis on careers, ethics, and organizations. The entries are alphabetically arranged and cross referenced. The reference is accessible to middle school students but is appropriate for adults as well. The third edition adds 30 entries on bailouts, big data, crowdfunding, global recession, governmental budgeting, grant writing, multinational corporations, social media, and the recent economic recession. Annotation 2014 Ringgold, Inc., Portland, OR (protoview.com)