消費者行動研究の発展：ハンドブック
Handbook of Developments in Consumer Behaviour
Research Handbooks in Business and Management series
Wells, Victoria K. (EDT)
Foxall, Gordon (EDT)
- 出版社：Edward Elgar Publishing Ltd
- 出版年月：2013年 12月
- ISBN：9781781953327
- 装丁：PAP
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装丁について
- 言語：ENG
- 巻数・ページ数：624 p.
- DDC分類：658.8342
- 内容紹介：
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New in paperback. Hardcover was published in 2012. Highlights developments in consumer behaviour research from consumer culture to impulsivity and compulsiveness and examines evolutionary and neuroscience perspective as well as consumer choice.