New in paperback. Hardcover was published in 2012. This insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. Each chapter is structured to provide information on: the nature of the technique and its evolution; background and types of problems that the technique is designed to handle; applications of the technique to tourism, including discussion of studies that have used the technique and their findings; advantages and limitations of the technique conceptually and for policy formulation; and further developments and applications of the technique in tourism research.