Chasing Cool
Standing Out in Today's Cluttered Marketplace
Kerner, Noah
Pressman, Gene
Essex, Andrew
- 出版社：Atria Books
- 出版年月：2014年 02月
- ISBN：9780743497107
- 装丁：PAP
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装丁について
- 言語：ENG
- 版次：Reprint
- 巻数・ページ数：248 p.
- DDC分類：658
- 内容詳細：
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A former Barneys chief executive and a young marketing maverick draw on interviews with more than seventy business leaders, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller, to counsel readers on how to appeal to today's savvy consumers while avoiding the highs and lows of fad marketing. 60,000 first printing.