児童への広告
Advertising to Children
New Directions, New Media
Blades, Mark (EDT)
Oates, Caroline (EDT)
Blumberg, Fran (EDT)
- 出版社:Palgrave Macmillan
- 出版年月:2014年 08月
- ISBN:9780230252028
- 装丁:HRD
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装丁について
- 言語:ENG
- 巻数・ページ数:254 p.
- DDC分類:659.1083
- 内容紹介:
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Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.