ビッグデータのビジネスへの活用
The Big Data-Driven Business
How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
Glass, Russell
Callahan, Sean
- 出版社：John Wiley & Sons Inc
- 出版年月：2015年 01月
- ISBN：9781118889800
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：214 p.
- DDC分類：658.872
- 内容紹介：
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Written by a marking journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data.