ソーシャル・マーケティングと行動変化：モデル、理論と応用
Social Marketing and Behaviour Change
Models, Theory and Applications
Brennan, Linda
Binney, Wayne
Parker, Lukas
- 出版社：Edward Elgar Publishing Ltd
- 出版年月：2014年 12月
- ISBN：9781782548140
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：448 p.
- DDC分類：658.8
- 内容紹介：
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New in paperback. Hardcover was published in 2015. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behaviour decision models and social change models.