広告・宣伝の経済学：近年の発展
Recent Developments in the Economics of Advertising
The International Library of Critical Writings in Economics series
Anderson, Simon P. (EDT)
- 出版社：Edward Elgar Publishing Ltd
- 出版年月：2016年 01月
- ISBN：9781783478873
- 装丁：HRD
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装丁について
- 言語：ENG
- 巻数・ページ数：688 p.
- DDC分類：659.1
- 内容紹介：
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Includes 28 articles, dating from 2001 to 2014. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signaling, and information disclosure.