As knowledge of the English language has increasingly been understood as necessary to excel in internatinal business, a number of Asian universities have replaced the traditional study of English literature and culture with applied English or English for specified purposes. This edited collection tackles the question of how to teach English through case studies from practitioners all across Asia. From the Contents: 1. "Exophony" in the Midst of a Mother Tongue: Resources between Languages (Kazuhito Matsumoto)