- 出版社：Sage
- 出版年月：2016年 10月
- ISBN：9781473948044
- 装丁：HRD
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装丁について
- 巻数・ページ数：256 p.
- DDC分類：338.47796
- 内容紹介：
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This interdisciplinary reader provides broad coverage of the social, political, economic and environmental impacts that occur 'when sport meets business'. Topics include corruption and match fixing, rights deals, sports merchandise, staging major sporting events, marketing, sponsorships, branding and the role of social media.