From kawaii culture in Japan to animal videos on Youtube, the essays in this collection variously draw connections between cuteness and the social, political, economic, and technological conditions of the early 21st century. Tracing how vectors of age, gender, ethnicity, sexuality, nationality, and species shape (and are shaped through) cuteness, this book addresses a range of vehicles for the expression and consumption of cuteness including local and globalizing developments in fashion, performance art, (sub)cultures, toys, games, social media, internet memes, television, movies, stand-up comedy YouTube videos, and mobile apps.