北米の起業家達により作成・執行された本物の経営計画を、プライバシーへの配慮から社名と住所のみ架空のものに変更し、残りはそのまま収録。製造業からサービス業まで、企業経営の事例研究に最適。A collection of actual business plans for those looking for examples of how to approach, structure and compose their own business plans. It presents 24 sample plans taken from businesses in the manufacturing, retail and service industries - only the company names and addresses have been changed. Typical business plans include type of business; statement of purpose; executive summary; business/industry description; market; product and production; management/personnel; and financial specifics.