ラウトレッジ版 国際ビジネスの地理学必携
The Routledge Companion to the Geography of International Business
Routledge Companions in Business, Management and Marketing
Cook, Gary (EDT)
Johns, Jennifer (EDT)
McDonald, Frank (EDT)
- 出版社:Routledge
- 出版年月:2018年 03月
- ISBN:9781138953345
- 装丁:HRD
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装丁について
- 言語:ENG
- 巻数・ページ数:620 p.
- DDC分類:338.88
- 内容紹介:
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New in paperback. Hardcover was published in 2018. The book explores the nature and scope of inter-disciplinary work between Economic Geography and International Business. It focuses on the nature of multinational firms and their strategies, where they choose to locate their activities, how they create and manage international networks and the key relationships between multinationals and the places where they place their operations.